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What is SEO and why Small Business need it?
It seems like whenever a business owner searches for ways to attract more customers search engine optimization (SEO) comes up. This is usually followed by a bunch of acronyms and technical jargon comes up. So, let's break it down simply. Search Engine Optimization is the process of making your website more visible to search engines like Google, Yahoo, and Bing. And why should you care about that? Because the higher your website ranks in search results, the more likely people are to find it. Therefore, more traffic = more chances for your small business to close new deals.
But, How Do I Make My Website More Visible to My Customers?
Mainly, there are two ways to make your website more visible on search engine results pages (SERPs):
1) On-page SEO: This refers to all the measures you can take within your own website to improve its position in the search rankings. This includes things like optimizing your title tags and meta descriptions, as well as making sure your website's content is relevant and engaging.
I know that sounds super technical and complicated. But it really isn't, on-page SEO is all about making sure your website is easy for both search engines and customers to use.
Here is how the title tags and meta description look on the SERPs
Let's work with a practical example. If we want to enhance the on-page SEO for a page about the topic "search engine optimization for dummies", the metadata should look like this:
Title: Search Engine Optimization for Dummies | RJ Maven
Meta Description: Learn how to optimize your site for search engines, and why it’s important. This article is perfect if you are new to the world of digital marketing.
It is essential that your content is relevant to the topic you chose. In this case, our topic is "search engine optimization for dummies" therefore, this page content should explain all the basics of SEO in the most simplified way (for dummies) possible.
2) Off-page SEO: This refers to all the measures you can take outside of your own website to improve its position in the search rankings. This includes things like building backlinks and creating social media profiles.
Now that we know all that, let's get into the nitty-gritty and learn how to do SEO!
On-Page SEO Best Practices
When it comes to on-page SEO, the most important thing you can do is create quality content that is relevant to your target audience. That means writing blog posts and articles that are keyword-rich and full of information that your customers will find useful.
One of the best SEO practices is to do "Keyword research" before you start writing your content. This will help you understand what people are actually searching for online, and how you can create content that meets their needs.
Once you have a list of keywords, it's time to start creating content. Remember to include your keywords in the title, meta description, and throughout the body of your text. But don't go overboard with it, or your content will read like gibberish and no one will want to read it.
In addition to creating quality content, you should also make sure your website is easy to navigate and use. That means having a clear and concise navigation menu, as well as using descriptive titles and meta descriptions for each page.
If you want to learn the best tips to make your website stand out from the competition,
click here.
Off-Page SEO Best Practices
Off-page SEO is all about building backlinks. A backlink is simply a link from another website to yours. The more high-quality backlinks you have, the higher your website will rank in the search results. There are a number of ways to build backlinks, but the most common is through guest blogging.
Guest blogging is when you write a blog post for another website in your industry. In exchange for your article, you typically include a link back to your own website. This is a great way to get high-quality backlinks because it allows you to tap into new audiences and show Search engines that your website is an authority in your industry.
Another great way to build backlinks is to create social media profiles for your business and share your content on those platforms. When you do this, be sure to include links back to your website. This will help Search engines find your website and index it properly.
SEO is one of the most effective marketing strategies because it helps you achieve all of these things. And the best part is, once you've achieved a high ranking, it's much easier to maintain it.
Get started with SEO today!
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Why SEO is important for small businesses?
1) Search engines are one of the most common ways that consumers find information online. Therefore, if your business is not appearing near the top of search results, you are missing out on a lot of potential customers.
2) Search engine traffic is highly targeted, meaning that people who visit your site through a search engine are already interested in what you have to offer. As a small business owner, it's important to make sure that your website is optimized so that you can take advantage of this highly valuable form of traffic.
Let's Do a Quick Recap
SEO isn't just about using the right keywords, though that is a part of it. Search engines also take into account things like the structure of your website, the quality of your content, page loading speed, and how often you update your site. Therefore, if you want to rank higher in search results, you need to make sure you are following everything we mentioned in this blog.
Hope this quick search engine optimization for dummies guide was helpful! If you have any questions or would like help getting started with SEO for your small business, contact us today.
