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LEAD GENERATION SERVICES
GET MORE LEADS
You may have 100,000 visitors to your website. However, none of those visitors matter if they don’t turn into leads. RJ Maven is your source for generating high quality leads. We do not have a one size fits all approach to lead generation. We research your target market, business goals and competitors, analyze the information and create a program that is customized for your specific situation. We combine multiple lead generation tools resulting in a comprehensive lead generation campaign.
We believe in making research and data driven business decisions.
Lead Generation Resources
LEAD MAGNETS
Lead magnets are used to steer target customers in the direction of your business. Everything from a free white paper to a no-cost E-book or a discount can be used as a lead magnet to pinpoint target clients and collect their contact information. Our team knows exactly how to use lead magnets to guide such prospects from the top of the sales funnel down to the bottom for conversion.
PAY-PER-CLICK ADS (PPC)
Pay-per-click ads, often shortened with the use of the PPC acronym, are a form of advertising that empowers companies to strategically position ads on advertising platforms in exchange for a fee. However, money is only paid when the ad is clicked. If the ad is rarely clicked, the PPC ad campaign will not cost much. The overarching aim of PPC is to lead the individual who clicks the ad to a landing page to learn more about the value offering. The nuances of PPC ad campaigns matter a great deal. Zeroing in on specific web searchers with artfully presented PPC ads greatly increases the chances of them converting into paying clients. The beauty of our PPC ads is they target web searchers who already demonstrate an interest in the service or product. Ads relevant to those specific searches are presented on the search engine results pages (SERPs), steering search engine users toward your company’s website for conversion.
GOOGLE & FACEBOOK RETARGETING
Retargeting is growing in popularity with each passing day. Retargeting empowers you, the business owner or manager, to display narrowly targeted ads to web surfers who have visited your website or another component of your online footprint in the past. This targeted online advertising reminds and reinforces prospects of the value of your product or service, ultimately heightening your conversion rate as well as the return on your inbound marketing investment.
GOOGLE ADS
Google Ads include display ads, search ads, retargeting and more. Display ads make it that much easier to promote specific offerings, placing them front and center on websites, online videos, email services and apps. Google’s Display Network connects with 90% of web users across the globe. This is your opportunity to feature your ad on Google search results, presenting your value offering to those who use Google’s search engine, YouTube (owned by Google), Gmail, news sites, blogs and more.

Google search ads are particularly popular. Your business needs to present its service or product on Google’s search engine, connecting with those who are actively seeking out a value offering similar to your own. Opt for ad placement through Google search ads and your value proposition will be displayed on the SERPs when individuals who express an interest in your industry or niche conduct a search.
INSTAGRAM ADS
Instagram has emerged as a particularly important platform for advertising. Our social media specialists are here to work on your behalf, generating ads, gearing them toward Instagram users that fit your target client demographic and monitoring responses to ensure the money you spend makes a meaningful impact on your bottom line. We have the creativity, knowledge and strategic insight necessary to help your business make the most of the ads you place on this rapidly growing platform. In fact, we even zero in on specific demographic information such as Instagram user ages, locations, interests and other demographic information to ensure your ads are shown to those most likely to need or desire your value offering.
YOUTUBE ADS
YouTube is often overlooked as an advertising medium, largely because it is entertainment-oriented and there is an assumption most of the platform’s users are children, tweens and teens. The truth is YouTube is a legitimate social network with considerable merit in the context of advertising. A YouTube ad will bolster your brand awareness, generate that many more leads and spike your sales in due time. In fact, YouTube is the world’s second most popular search engine, ultimately making it a fantastic platform to expand awareness of your brand and add to your bottom line. From building highly strategic YouTube ad campaigns to creating YouTube ads for your specific company, our team is here to make the most of this massive platform for your business.
EMAIL MARKETING
The most successful businesses provide online visitors as well as current and prospective clients with the opportunity to sign up for an email list. We use software to transmit such email messages in a strategic manner. Our software is in-depth to the point that it analyzes the manner in which prospects use your website. Lean on our team for email marketing and we will transmit email messages at specific times of the day and night in accordance with the nuances of your customer demographics. In fact, we can even strategically space out these emails across several days, weeks or months for the maximum impact.
OFFLINE/NON-INTERNET LEADS
Inbound marketing through the web is certainly important yet offline advertising that is comparably traditional can also boost your revenue. Non-internet leads pursued offline are just as important as those on the web. Our team is here to develop fresh, new and stimulating ads for your business through all sorts of different offline advertising mediums ranging from print marketing campaigns to events, canvasser programs, billboards and even telemarketing.
