How to Find the best Web Design Agency for your Business

What To Look for in a Web Design Agency for Your Small Business?

1) They Pay Attention to Your Ideas 

You know your industry inside and out. You have identified what you're selling, and you know how to communicate your company/product to your target audience. It's difficult for anyone to know your own business better than you do. If a web design agency does not pay attention to your concepts or is not open-minded enough to figure out how to design and communicate your ideas, then you should avoid working with them. Always look for a website design agency that is capable of refining your ideas, improving them, and putting them into action. 



2) They Bring Their Own Ideas to the Conversation 

Working with a website designer that listens to what you have to say is critical, but you also want to make sure they are bringing their own ideas to the table. They should challenge your preconceptions about what is possible with your website and help you see the potential for growth that you may have been missing. A great web design company will also be able to show you examples of other successful design projects and ideas they have completed for previous clients. 



3) They Have A Customized Website Design and Development Process 

There is no "one size fits all" solution when it comes to website design and development. However, the best firms will have a process that they follow for every project. This helps to ensure that each client receives the same level of quality service and attention to detail. It also allows the web design company to track their progress and identify areas where they can improve. Make sure to ask about the process they use before hiring a website design company. That way you won't end up working with an unprofessional agency that doesn't have a clear plan for designing and developing your business website. 



4) They Have a Professional Marketing Staff 

A web design company is nothing without a professional marketing staff. The best agencies will have a team of in-house marketers that are experts in SEO, social media, and content marketing. This ensures that your website will not only be designed well but also easily found on Google searches by your target audience and more importantly, convert leads. Make sure to ask about the add-on marketing services they offer before hiring them. For example, inquire about their SEO packages. Who knows, you may get a better deal by getting both services at the same time. 

5) Their Websites are Built Using a CMS

This is a great benefit if you want to be able to update your website content yourself. This will allow you to save money in the long run by not having to pay your web design company every time you want to make a small change to your website. A Content Management System (CMS), such as WordPress or Duda, will give you the power to easily update your website content without any HTML knowledge. Make sure the web design agency you hire can explain to you how to use the CMS they built your website on and offer support if you run into any problems. 

6) They can upload and write new content for you

If you're not interested in learning how to use a CMS or don't have the time to update your website content regularly, then make sure the web design company you hire offers copywriting services. This way, you can focus on running your business while they take care of keeping your website content fresh and up-to-date. Professional website design agencies have copywriters in their teams. These are people specialized in creating high-quality website content that is both informative and keyword-rich. This will help your website rank higher on Google searches and convert more leads into customers. 

Besides that, they should be able to upload new pictures or videos, change prices, and other minor changes on your website with ease. 

7) They Use Responsive Web Design

According to Google, more than 50% of today's website traffic come from mobile devices.   The popularity of phone-based web searches make having a responsive web design a MUST in today's mobile-first world. A responsive web design means that your website will look great and work perfectly on all devices, from desktop computers to tablets and smartphones. Since Google favors websites that are mobile-friendly, it's in your best interest to make sure your website is responsive. 

The best way to test if a web design company uses responsive design is to ask them to show you examples of their work on different devices. If they can't provide you with examples, then you should consider looking somewhere else. Keep in mind that not everything is about looks. You should also focus your attention on the performance of the website on different devices. 

8) They Understand the Importance of Page Load Speed 

Looks are important but they are not everything when it comes to designing a great website. Website loading speed is arguably more important than its looks. For instance, most website visitors will leave a website if it takes more than 3 seconds to load. This means that you need to look for agencies that focus on the performance of your website as well. Make sure to ask your potential web design company about their process for optimizing website speed and performance. The last thing you want is to have a beautifully designed website that no one can use because it's too slow. 

9) Search Engine Optimization Services are in the Mix

There is no purpose in having a website with no traffic. Here is where SEO comes into play. Search Engine Optimization or SEO is the process of optimizing your website to rank higher on Google searches. This is essential because it will help you get more website visitors from your target audience. Therefore, increasing the chances of getting new online customers. 

The best web design agency will integrate SEO into its design process from the beginning. This way, you won't have to worry about hiring a separate SEO company and can save some money in the long run. 

10) Conversion-oriented Design

We already talked about the importance of SEO and how it affects your website's traffic. However, none of that traffic matters if those visitors are not converting into consumers of your service or product. This is why you need to make sure your website is designed with conversions in mind. 

A conversion-oriented design is focused on getting website visitors to take specific actions, such as subscribing to your newsletter, filling out a form, or making a purchase. Professional web design agencies like ours, focus on creating web designs that help service-based business convert website visitors into leads. 

11) Their Designs Keep Up with the Latest Trends

Designs trends come and go. What's popular today might be outdated in a few months. This is why it's important to make sure the company you hire is using the latest design trends. 

One way to do this is to ask them about their process for keeping up with the latest design trends. Professional web designers usually have a system in place, such as following design blogs or subscribing to design magazines.

12) They Have an Eye for Detail

When it comes to web design, the devil is in the details. The best web designers have an eye for detail and a quality assurance procedure to make sure every single aspect of their website design is perfect. From the layout to the color scheme and typography, everything needs to work together perfectly. 



One way to test a web designer's attention to detail is to ask them to show you examples of their work. See if you can find typos, alignment issues, or other small details that are not up to par with the rest of the design. 

13) Their Designs are User-Friendly

The lucky 13 is all about UX. User experience (UX) is the overall experience a user has when interacting with your website. If your website is not user-friendly, visitors will leave and never come back. 



A great web design will be easy to use, navigate, and understand. Users should be able to find what they're looking for quickly and without any issues. A poorly designed UX will frustrate users and cause them to leave your website. Therefore, increasing your website's bounce rate and subsequently impacting your website rankings. 

14) They Have a Good Understanding of Branding

Your website is an extension of your brand. It should reflect your brand's values, personality and style. The best web design companies have a good understanding of branding and how to incorporate it into their designs. 



15) They Offer a Customized Solution

Off-the-shelf website solutions are not ideal for businesses since each company is unique and has different needs. A one-size-fits-all website solution will likely not be the perfect fit for your business and will cause more problems than it solves. Professional web design companies offer a customized solution for your specific business needs. 



16) They Offer Fast Turnaround Times

If you're working with a professional web design company, then you should expect them to be able to deliver your project in a timely manner. 

Web design projects can take anywhere from a few weeks to several months, depending on the size and complexity of the project. However, there is usually some flexibility in terms of the timeline. 

The best web design companies will be able to give you an accurate estimate of how long your project will take and they will do their best to stick to the timeline. 

Choosing the best website design agency for your small business can be hard but not impossible 

Now that you know what to look for in a web design company, it's time to start your search! Use these tips to find the best agency for your small business and get the website you need to succeed. If you are not sure where to start your journey for a website design agency that fits your business needs, this article can help you.