Why do I need a service area page for my business website?
There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.
We recently talked about why your home improvement business needs a service area page. Now that we know why they work and how do they work we are just missing one key aspect. In this piece, we’ll learn all about the structure of a service area page, how they work, and how can we them generate more home improvement leads. If you wish to read the previous entry of this series click here.
What Goes into the Perfect Service Area Page?
Making the perfect service area page includes a few key pieces. Let’s take a closer look at each of them.
1. The Right Region
It all starts with a map. Yes, seriously.
Look at where you’re based and what towns, cities, and areas are near you. You want to focus on the most crowded ones first.
Then it’s just a matter of making a service area page for each of these areas. These are the key locations that customers will include in their Google search when looking for you.
Even though your company is 10 miles outside of Pittsburgh, you can still target customers from that area. Therefore, as long as you’re close enough to the area to make the trip and provide the service, your website should include that region.
2. The Right Words
Keyword research is one of the most important parts of any home improvement marketing strategy. The perfect service area page will include keywords and phrases paired with the name of the local area.
What does that mean? Well – put yourself in your customer’s shoes again. If they want a security company based near Pittsburgh, they might use safe, affordable, intelligent, reliable, etc.
That means that if you include the phrase “safe security company Pittsburgh PA,” you’ll show up in this customer’s search.
In addition, mentioning different landmarks, famous places in your area, major highways, and districts near you will also help your site.
Your service area pages need to have the right combination of services, locations, and descriptive words.
3. Unique Content
If you copy and paste content for all of your service area pages, you’ll be in trouble. Google hates content that isn’t unique, and they’ll wind up hiding your content.
Every page must be unique. You can undoubtedly repeat ideas, but you can’t use copied and pasted text between the pages. Luckily for you, this blog can help you find new home improvement marketing ideas for your own blogging strategy.
4. All of Your Services
The other thing to realize is that you want your pages to detail everything you provide perfectly.
Your service area page isn’t just the area you serve; it’s everything you do for said area. Again, these are things that prospective customers are going to be looking up.
A customer doesn’t want to visit six different tabs on your website to get the full picture of your offer.
5. Break it Down
Breakdowns make it easy for visitors to understand what you do.
Try to detail your services into different groups. It allows the user to search for the relevant group that they care for without searching too much.
You want to make sure that your service area page isn’t overwhelming for a viewer.
6. Keep it Surface Level
Remember, these are strangers that are viewing your service area page. You don’t want to use too many industry-specific phrases or words that only your company uses without a description.
A lot of your viewers might have no idea who you are or how the industry works. They have a problem, and they think you can fix it.
7. Introduce Yourself
The good idea is to include an introduction on each service area page that you put together. Again, people viewing your site might have no idea who you are or what you do. Don’t even assume that they’ve heard of you before. This is your opportunity to give an excellent first impression and introduce yourself to your potential customer.
This can be done through the detailed list of services you provide, but you might also want to include a quick blurb about who you are and what you stand for.
Conclusion
Making the perfect service area page isn’t as hard as you might think. You just learned what a service area page is, how it works, why it works, and how to make the perfect pages for your customers. Remember, effective home improvement marketing needs a service area page to increase traffic, get more customers, and make more money.
